In November 2018, BioGnost, a leading regional manufacturer of medical diagnostic products, exhibited a wide range of its high-quality medical diagnostic products in the field of histopathology and cytology at the world’s largest Medica trade fair in Dusseldorf. Through its knowledge, innovation and product quality, BioGnost has provided support to customers and shown them its expertise in the production of medical diagnostics. Thanks to direct meetings with distributors and sellers, the company was able to form new long-term business relationships with buyers and partners, resulting in increased exports and market expansion. Cooperation with domestic and international partners is of great importance for the further development of the company. Although the world’s largest manufacturers also exhibited at the fair, it turned out that BioGnost does not lag behind the world competition in terms of price and quality of products, technology and knowledge. Moreover, in some areas it has made better use of opportunities in new trends than the competition. The fair was attended by more than 120,000 visitors and over 5,000 exhibitors. The company’s participation in the fair was co-financed by the European Union from the fund “OP Competitiveness and Cohesion 2014-2020” with the aim of expanding the market and increasing the company’s exports.